Vision
The vision of the Society is working towards an East Africa where economic, social and ecological considerations are integrated into all development programmes and agendas; where sustainable livelihood benefits are experienced by people; where nature and natural resources are conserved and that the beauty , richness and diversity of our environment is maintained and enjoyed by all.

Mission
The mission of the Society is to promote the conservation and wise use of the environment, but especially wildlife, by advocating for rational policies and appropriate resource management regimes, in conjunction with promoting best practice and good governance.